MAKO AdvertisingFor wealth & investment managers Book a call

Bring
them in.

We book meetings with private investors beyond your referral network, each with £250k to £2m to place under discretionary management. Every prospect is screened on investable assets and timeline before they reach your diary.

See your AUM potential
A hand holding a phone showing an Instagram Story ad
See what your money could become.
9:41
yourfirmSponsored···
Book a call
New qualified leadnow
£250k+ minimum investable assets per prospect, up to £2m
10 to 15 qualified investor meetings per month, once campaigns are optimised
3 to 4 months to build a predictable flow of new private clients
Meta Business Partner

Sound familiar?

Dependent

Growth sits with introducers and referrals. Some quarters are full, others are empty.

Unqualified

Casting your net in an empty sea. Plenty of volume, no one worth converting.

Squeezed

Prospects compare your fee to an ETF, while consolidators outspend you for the same investors.

There's a better way.

How it works

25,000 UK savers see your ad
400 complete the questionnaire
12 qualified meetings · £250k+
Your firm
See what your money could become.
9:41
yourfirmSponsored
Learn more
9:41
Your Firm Discretionary management
A Tax-Smart Way To Consolidate Your Wealth0:42
Apply
9:41
Application
How much do you have available to invest?
£250k to £500k
What would you like help with?
Portfolio management
When are you looking to get started?
In the next 3 months
Submit
9:41
Screening call MAKO 04:12
Call notesQualified
To invest£250k to £500k
Help withManagement
StartNext 3 months
mute
keypad
speaker
9:41
Meeting bookednowWed 22 Oct · 10:00
October2026
M20
T21
W22
T23
F24
09:00
10:00
11:00
12:00
13:00
Intro meetingQualified · £250k to £500k10:00 – 11:15 · Video call
Team lunch
See your AUM potential

Why now

The trigger
April 2027
Countdown
Today6 monthsApr 2027
Pensions enter the estate for IHT

Unused pension funds are set to fall within estates for inheritance tax. Savers approaching retirement have a dated reason to review how their money is managed.

The demand
Idle cash
Where significant savings sit
CashInvested
Few are professionally managed

Many UK adults with significant savings hold most of it in cash, and few receive professional management in any given year.

The gap
Open field
ChannelCompetition
LinkedIn
Events
Word of mouth
Meta

Boutiques still default to LinkedIn, events and word of mouth. On Meta, the first firms to build a channel face little competition.

See your AUM potential

Win new private clients without renting your growth.

MAKO
Generalist ad agency
Referrals & introducers
Events & seminars
Lead platforms
New private investors who don't know you yet
Some
Some
Only investors above your minimum reach your diary
Some
Some
Meetings every week, not only when referrals come in
Varies
Varies
Prospects that are yours alone, not shared with other firms
Varies
Ads built for FCA financial promotion rules
Varies
n/a
n/a
n/a
Speaks investment, not just marketing
Your prospect list grows with every campaign
Varies
Some
How you pay
Fixed monthly fee
Monthly retainer
Relationship-based
Per event
Per lead

See what your ad budget could bring

Your monthly ad spend
£2,000£20,000
Cumulative, month by month
£0
Months 1 and 2: first meetings held. Clients typically sign 1 to 3 months after the first meeting.
How your spend turns into , every month
Ad spend
Qualified meetings
New clients
New clients from referrals per year
Average referred portfolio
Referrals on their own
New AUM per year
New clients per year
New investors you've never met0
Referrals plus MAKORECOMMENDED
AUM added in 12 months
Annual fees added
Prospects kept for future campaignsAll of them

Illustrative estimates based on the assumptions above, which you can change. Not a forecast or a guarantee. Results depend on your market, your minimum, your offer and how quickly your team follows up.

See your AUM potential

Track record

Independent London boutiqueSquare Mile
27Qualified calls in 3 months
Ad budget / month£4,000
Cost per qualified call~£350
Leads in 3 months80–120
Regional investment managerMayfair
31Qualified calls in 3 months
Ad budget / month£3,000
Cost per qualified call~£220
Leads in 3 months90–130
Planning-led firm (with in-house IM)St James's (West End)
36Qualified calls in 3 months
Ad budget / month£3,000
Cost per qualified call~£200
Leads in 3 months100–140
Niche boutiqueMayfair
22Qualified calls in 3 months
Ad budget / month£2,500
Cost per qualified call~£300
Leads in 3 months45–70

Results vary by offering, budget and market.

"We were not sure at first because we had tried many other vendors. But MAKO helped tremendously to filter leads through their funnel"
From a client review.
See your AUM potential

Questions

See how we would grow your AUM

  1. 1We look at your growth target: how many new clients and how much new AUM you want this year.
  2. 2We compare it with what your referrals and introducers already bring in.
  3. 3If there's still a gap, we show you whether Meta ads make sense for your firm.
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